When Content Goes Viral
During the past few weeks we have had a tremendous (and we do mean tremendous) run of exposure from the distribution of our video content on YouTube. In today’s Kush Report podcast, Cathinka talks with Joe Magennis about the results of a video going viral on YouTube and the number of exposures that can happen as the web encourages discovery.
Apparently after finding the video, a couple of DJ’s based out of radio station 97x in Iowa named Dwyer and Michaels cold called the office to discuss the Kush Support with Cathinka.
Since they are a part of the Cumulus Broadcasting network, the information about the interview and product video was spread throughout the country. Since mid June, Cathinka has had one or two radio interviews per day.
Cathinka appeared on the Rod Ryan Show on July 2nd which can be heard on 94.5 The Buzz in Houston Texas. Listen to the discussion as he talks to his co-host Theresa who tried out the product, and has Cathinka on the phone to provide information about materials, production and proper sizing.
Right in the hometown of Charlotte NC. New Rock 106.5 WEND fm , carries the Bob and Tom show which is syndicated across the country. We heard that they were discussing the product as well!
Based upon all of the radio exposure throughout the last couple of weeks, an MTV production called DJ & The Fro called to ask about using the video in a clip show that they air during the week. They take a good natured poke at the models who appear in the video and provide their own animated commentary. As you can see the toll free number and web site are prominent in the bottom panel of the video.
Looking at the Analytics from all of the various sources of distribution that we use for Kush Support, it is easy to see a natural chain of traffic volume; YouTube Channel, Facebook Page, Web Site and Blog all have seen a significant spike in visitors. If you are doing any type of online marketing you must be placing your content wherever it might be discovered.
We have even found that the web site Gizmodo has linked to the video, which provides not only a large volume of traffic but also another set of comments that can be perused for insights into consumer reaction about Kush Support. At the time of this writing there are 114 comments on Gizmodo to go along with the 176 on YouTube, as well as on many other sites around the web.
As a followup to all of these exposures, we will be able to use the upcoming visit to the Playboy Mansion as a way to generate more video content which hopefully will be discovered and become a followup viral video for distribution across the web.
Finally, the exposure for Kush Support is spreading globally as the discovery online knows no boundaries. There are links from here , here, and here which at the very least which have delivered us traffic.
And our UK distributor Joanne Darbost has set up a web site for processing orders and distributing overseas. This helps to alleviate excessive shipping costs.
Finally, to make sure that you are getting your exposure on the web, keep making content available on all social networks and stick to it. It might not get discovered overnight, but eventually discovery and exposure can come your way.
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