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Kush Models
The Power of the Pink Ribbon
On episode twelve of The Kush Report we have a special guest join us. Cameron Watson, the Creative Director for Fluid Media comes on board to share his insights into the graphic design principals that helped propel the Pink Ribbon as a symbolic icon representing the Breast Cancer Awareness movement.
From the days of World War II and the first Gulf War, yellow ribbons were used to honor and recognize the soldiers who were doing battle against a fierce enemy. During the early 90’s the Breast Cancer Awareness Movement picked up on the ribbon concept and incorporated the use of the color pink that had been used by the Susan G. Komen Foundation on merchandise at fund raising events. At that point, a lasting graphical representation of the effort was created.
Cathinka discusses how the use of pink as part of the Kush Support graphic platform was intended to help represent the product as feminine, plus to show a definitive relationship with raising awareness for breast cancer research. We discuss how it was effective to incorporate the pink ribbon into marketing materials for Kush Support due to the fact that the colors integrated so well.
The pink ribbon is instantly identifiable for what it represents in a wide variety of applications ranging from hats, t-shirts and lapel pins to billboards, banners and even now as Facebook Applications. Through maintaining brand integrity of the icon, color, and application …. all of which can be applied to brands …. the movement has created a worldwide image that defines the effort.
Kush Support is proud to help increase awareness of all of the efforts being made in the field of breast cancer research.
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