The Kush Report

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Cathinka is in full on preparation for the The Southern Women’s Show in Charlotte scheduled for September 18th through the 21st.  As always with trade show preparation, the load in and setup of the booth is an interesting challenge of logistics.  Making sure that all of the supplies that are necessary are in place prior to the doors opening, is critical to a show’s success.

Having torrential downpours impedes progress and only adds to the challenge of unloading ….

We have added a new model to the Kush Supports team and we were able to capture some fantastic photography that really sets a tone that will communicate comfort and support to the particular demographic of women who have undergone breast augmentation surgery.

A special recognition goes out to the official Kush Photographer Angus Lamond from Charlotte, who has helped to shape the creative platform for the product.

Our affiliate program with ShareASale has added some banners and a special offer to entice conversions through those visits, in conjunction with the appearance of Kush Supports in the celebrity gift bags at the 2008 Emmy Awards. If you are an affiliate marketer with women focused sites, take a look at this new sleep support invention .. and capture the excitement of the Emmy Awards!

We are working on the overall creative platform trying to bring in some subtle changes to help shape the marketing of the product.  We want to soften the presentation across the board from photography, copy, and all graphic elements in almost imperceptible ways …. but will help communicate the ‘feminine” personality of the product.  Blurring the edges of transitions in graphic elements, by adding fabrics in the background of videos, and having more curved shapes in the materials demonstrates comfort and support, reflecting the product attributes.

Finally, we are working towards bringing a little “drama” into the videos with the use of deeper shadows and lighting control to achieve the “night time” effect.

To finish up this week’s program, we are pleased to announce that The Kush Report Podcast is now available via the ITunes Store and can be subscribed for automatic download and synched to portable MP3 players.

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