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Kush Models
Packaging is Presentation
For regular listeners of The Kush Report, this is part of a continuing series of podcasts in which we speak with guests about the products and services that they provide, which help to bring Kush Supports to market. Each contribution to the process is carefully considered to ensure that it meets the standards that the company founder, Cathinka Chandler, requires in order to ensure that the product experience is incomparable.
In this episode we speak with Indra Seepersaud who is a Production Coordinator for a company called Fashion Ribbon Worldwide. They are the company that provides the beautiful pink bags that store and protect a Kush after each use.
The company specializes in utilizing their worldwide resources to come up with custom solutions for each customer that they work with. They have the ability to provide samples from their New York based offices until the correct packaging has been determined and is ready for production.
As an example of the evolving process that takes place trying to identify the correct packaging for a product, it was determined after an initial round of bags were produced it needed an enhancement of a sewn in cardboard base, so that when not in use a Kush could stand easily on the nightstand. It was even determined that after this enhancement the bag makes a great case for storing jewelry!
Fortunately, it was a simpler process for Indra and her team since Cathinka immediately had the vision that the Kush product would come in a bag, after a box option was discarded early in the product development cycle.
Having a great partner like Indra and her team at Fashion Ribbon Worldwide has made the presentation of the product another element that supports and promotes the brand image that Kush Support is representing.
To contact Indra, she can be reached at 718-482-0100
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