Kush Support Photography
We are joined today on The Kush Report podcast by Charlotte based photographer Angus Lamond, considered the Official Photographer of Kush Supports. Angus is originally from England, and is now based in the U.S., shooting for numerous advertising, public relations and marketing agencies. All of the photography that you see on this site can be credited to Angus.
Angus has been with Kush Supports from the inception of the brand, and has been instrumental in developing the graphic appeal of the product, web site and collateral materials.
Cathinka credits Angus’s ability to create a relaxed atmosphere, putting the models at ease, for ensuring a great photoshoot with exceptional results. A Kush Support is a breast sleep support and it takes considerable people skills from the photographer to gain the trust of the models to attain the perfect shots. If someone is tense before a camera it will be noticed quickly, whereas someone who is relaxed will take great photos.
Angus speaks to the fact that the style of photography for Kush Support has changed over time from the initial shots which were more of a “sexy” variety to the current “spa” elements that are in use today. The background colors, lighting, and props changed the scene to achieve the more realistic representation of the product. It was determined that the Kush Support has features and benefits that are more related to health and wellness, so the direction of how the brand was represented changed accordingly.
As the additions to the product line are rolled out in the near future, bringing more pastel colors into the Kush Support options, Angus will once again be called upon to visually present these varieties.
The introduction of photoshop software into the photography process has provided the ability to radically change the end results of the shoot. However Angus believes that a product shot in particular must remain true to reality or there will be a negative response from a customer who does not recieve the product they expected. He will look to fix minor blemishes on a product or correct some colors, but not much more than that in a product shot.
To view more of his work or to contact Angus directly, you can click on this link to his web site Angus Lamond Photography
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