The Kush Report

 

 The Kush Report - Episode 4 [22:17m]: Play Now | Play in Popup | Download

Today Cathinka joins us as she makes her way through the busy streets of New York City on her way to the Javits Center for the Curve Expo.

Show Notes:

The uniqueness of the product, and the ability to demonstrate using a faux bed in the booth has attracted alot of great attention.

Cathinka considers the booth location to be one of the best on the show flow with steady traffic and high natural light.  She promises to get some pictures for this post.

The good neighbors in nearby booths have indicated that the lingerie market specifically has been seeing a downturn due to economy issue.  The product tends to be an impulse, non-essential purchase so has currently slacked off.  The Kush Support does not fall into that category and is incredibly beneficial to women with breast augmentations.

Actual customer testimonial is coming back from implant customers are stating that they have neck aches when they wake up due to the gravity pull while they sleep.  Specialty retailers are communicating with their customers hearing about the sleeping issues, and can benefit their customers by recommending Kush Supports.  This will enhance the retailers client relationships.

Pregnant models are roaming the floor in tops and thongs showing of a linerie line!  And a seven month pregnant super model got high praise on the the runway during the fashion show.

The Curve Expo provides all exhibitors with contact information for followup after the show.  If you did not get a chance to talk with Cathinka during the show, she can be reached by email – cat@kushsupport.com

Members of the media came by the booth to talk and this lead us into a new web site servicing the publisher / reporter market:

Help A Reporter.com

Three reporters have agreed to write stories so far regarding Kush product based upon the email service that each day puts out a call for various article concepts.

Stories in development so far:
Rare gift idea for holiday magazine
Young professional who lives in a “posh pad”
The process of having an idea and taking a product to fruition

Finally, a big lead from the show is an invitation from the US Department of Commerce to join them at some point in the future to bring the product in front of international buying groups.  More details on that to come.

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