Episode Five – Homemade Remedies

August 15th, 2008 admin Posted in Marketing Plan, Product Attributes, Trade Shows | Comments

 
icon for podpress  The Kush Report - Homemade Remedies [19:40m]: Play Now | Play in Popup | Download

In this first episode after the launch of the official home of The Kush Report podcast, Cathinka and Joe touch on a number of specific topics concerning retailers and consumer customers of Kush Supports.

Show Notes:

Kush Co. personnel were focused this last week on the followup to The Curve Expo.  Customer service is at the top of the list as far as company principles, and Cathinka wanted to make sure that anyone who had expressed interest during the show were promptly send information and samples.

There is a display unit that is available to the retail channel as a best practice for presenting the product, and it was discussed that future iterations of the web site include a specific segment addressing retail & wholesale support.

Many web site discussion boards and direct communication with the public indicate that consumers might attempt to come up with their own Homemade Remedy for achieving the comfort and support that a Kush would.  It was discussed that a ball of socks will not maintain shape, will not stay in place, nor will it provide the amount of breast support necessary to eleviate neck and shoulder pain associated with augmentation and side sleeping.

The market awareness challenge is a big initiative at this stage.  Consumers may not actually be aware of the symptoms that they are experiencing without the use of a Kush Support, so they aren’t looking for the simple solution that purchasing a Kush can provide.  The marketing effort is geared towards exposing the brand and educating the marketplace about the product.

Kush Support plus Bag

The Google Adwords campaign has been adjusted to reflect the discovery that search placements are not generating enough impressions. Joe discusses the difference between paid search and the content network approach.


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  • The Kush Breast Support is designed to provide support for your breasts while you sleep. It works best for side sleepers and supposedly is great in pregnancy when your breasts are sore. It can also be used at any point in your life, including after breast implants and surgical healing.

    Breastfeeding is one reason they list to use the Kush. In addition to not staying in place it also was cumbersome to have in place while trying to breastfeed at night. Their site shows a co-sleeping mom, but it simply didn't work well for me.

    “Anatomically contoured to gently cushion and support the weight of her breasts, a Kush Support relieves the pressure that can cause discomfort and helps to ease restlessness.” Well, that’s the official line.

    Kush Support certainly could have tried harder. For a guy, watching the infomercial is like biting into a York Peppermint Patty. Still, a product like this could actually be helpful.

    Even though it was invented to help women sleep better and/or prevent cleavage lines and wrinkles, it's good for pregnant women whose breasts have swelled, or for women who've just had them enlarged, because it separates them well enough to encourage proper spinal alignment.

    From an advertising standpoint, they should have focused more on that and less on the close-ups of the attractive models' cleavage, since the target audience is women for whom breasts are no longer thrilling.
  • I wish to wish all pregnant women of good mood, easy pregnancy and natural sorts!
    Good luck also are happy! Give birth easily and independently! Let not doctors give birth for you, and you!
    Also adjust itself on chest feeding of the kid! Read the necessary information!
    Be, lovely pregnant mums and expecting posterities of the daddy, are healthy and wise!
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