The Kush Report

 

 Entrepreneurial Confidence [9:34m]: Play Now | Play in Popup | Download

Kush Co. CEO, Founder and Inventor of The Kush Support, Cathinka Chandler was fortunate in the initial stages of bringing the product to market. We address the issue of being a female entrepreneur and inventor versus a male entrepreneur and inventor.

Cathinka believes that she did not have to face any hurdles in the process simply because she is a female.  Although there were issues to be overcome, she got the same respect from the engineers and partners because she ensured that there was a personal, trusting relationship established in the early stages.

One potential factor that she brings up is the fact that she is six feet tall, and when wearing heels tends to be much taller than many people in the room .. as some studies have shown, people of authority who are taller tend to be perceived differently than shorter people.

In the end, Cathinka’s philosophy is that the most important element for success is the establishment of goals and measuring them along the way, have confidence in your idea and direction, and in the end the hurdles will be able to be overcome by sheer determination.

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