From the magazine media kit ..  Pregnancy & Newborn is the only monthly pregnancy magazine that gives mom-to-be a practical, real-life way to cope with all the changes of pending motherhood. With tons of information on prenatal health, emotional coping, maternity fashion and real-life issues, like career and romance, Pregnancy & Newborn has everything an expectant mom needs to get through her pregnancy with style and sanity intact.

As you know, the Kush Support has been used to help pregnant and nursing mothers, who are experiencing neck and back pain due to enlargement of the breasts. During breastfeeding, the shape and size of breasts change considerably, and the Kush Support will help ease the strain while sleeping.

We were so excited to get a little thank you note from her, and wanted to share with you!

I received the Kush thirty seven weeks into my pregnancy.  I was amazed at the comfort and ease it provided even during engorgement when my milk came in. Sleep is very precious to me as a first time mom with a newborn. With the help of the Kush, I know that I will sleep peacefully and wake without discomfort. I have already recommended this device to all my family and friends and feel confident that they will receive the same pleasures with the Kush as I have.

Ally Surratt,

Registered Nurse & First Time Mom

Presbyterian Hospital O.R.

Bethenny was so nice to send us this handwritten thank you note:

Randy was exposed to the sleep aid by seeing an article that appeared in Skirt Magazine, but like many consumers was not compelled to buy the product until she had the opportunity to touch and feel the Kush Support at the Southern Women’s Show.

One of her immediate observations was the fact that it is extremely light weight.  Cathinka focused on the weight of the product during the initial design stages to make sure that it woud stay in place while side sleeping.

Randy observed that it took a couple of nights to get used to wearing, and thought that it might be particularly cold in the winter time, however she found that the material adjusts to your body temperature during the night.  She can attest that the comfort of wearing her C-Cup Kush has provided relief from back strain that she had not anticipated, as well as the cosmetic benefit of a reduction in cleavage wrinkles that were appearing.

We discuss the concern that we have voiced in the past regarding users actually recommending and talking about the use of a Kush Support, and Randy confides that “at her age” there are no more secrets among girlfriends!  In fact, she considers it a public service to tell her friends.  Since the product can be easily cleaned and sanitized she has shown her Kush Support to others.

On the other side of the equation, Randy’s daughter is pregnant and is trying out the Kush support as her breasts go through the transformation of pregnancy and breastfeeding .. but Randy believes there is a bit more hesitancy at the younger age to discuss these things.

Are you interested in talking about your experience with Kush Supports?  Please contact Cathinka at Cat@kushsupport<dot>com to schedule a time to chat!

Show Notes:

The uniqueness of the product, and the ability to demonstrate using a faux bed in the booth has attracted alot of great attention.

Cathinka considers the booth location to be one of the best on the show flow with steady traffic and high natural light.  She promises to get some pictures for this post.

The good neighbors in nearby booths have indicated that the lingerie market specifically has been seeing a downturn due to economy issue.  The product tends to be an impulse, non-essential purchase so has currently slacked off.  The Kush Support does not fall into that category and is incredibly beneficial to women with breast augmentations.

Actual customer testimonial is coming back from implant customers are stating that they have neck aches when they wake up due to the gravity pull while they sleep.  Specialty retailers are communicating with their customers hearing about the sleeping issues, and can benefit their customers by recommending Kush Supports.  This will enhance the retailers client relationships.

Pregnant models are roaming the floor in tops and thongs showing of a linerie line!  And a seven month pregnant super model got high praise on the the runway during the fashion show.

The Curve Expo provides all exhibitors with contact information for followup after the show.  If you did not get a chance to talk with Cathinka during the show, she can be reached by email – cat@kushsupport.com

Members of the media came by the booth to talk and this lead us into a new web site servicing the publisher / reporter market:

Help A Reporter.com

Three reporters have agreed to write stories so far regarding Kush product based upon the email service that each day puts out a call for various article concepts.

Stories in development so far:
Rare gift idea for holiday magazine
Young professional who lives in a “posh pad”
The process of having an idea and taking a product to fruition

Finally, a big lead from the show is an invitation from the US Department of Commerce to join them at some point in the future to bring the product in front of international buying groups.  More details on that to come.