The Kush Report

 

 Customer Randy Public Service [11:04m]: Play Now | Play in Popup | Download

On this week’s edition of The Kush Report we are happy to be joined by Randy, who is a long time user of the Kush Support, a sleep support for your breasts. She was glad to be able to share her experiences with us and the benefits she has seen by wearing her breast support.

Randy was exposed to the sleep aid by seeing an article that appeared in Skirt Magazine, but like many consumers was not compelled to buy the product until she had the opportunity to touch and feel the Kush Support at the Southern Women’s Show.

One of her immediate observations was the fact that it is extremely light weight.  Cathinka focused on the weight of the product during the initial design stages to make sure that it woud stay in place while side sleeping.

Randy observed that it took a couple of nights to get used to wearing, and thought that it might be particularly cold in the winter time, however she found that the material adjusts to your body temperature during the night.  She can attest that the comfort of wearing her C-Cup Kush has provided relief from back strain that she had not anticipated, as well as the cosmetic benefit of a reduction in cleavage wrinkles that were appearing.

We discuss the concern that we have voiced in the past regarding users actually recommending and talking about the use of a Kush Support, and Randy confides that “at her age” there are no more secrets among girlfriends!  In fact, she considers it a public service to tell her friends.  Since the product can be easily cleaned and sanitized she has shown her Kush Support to others.

On the other side of the equation, Randy’s daughter is pregnant and is trying out the Kush support as her breasts go through the transformation of pregnancy and breastfeeding .. but Randy believes there is a bit more hesitancy at the younger age to discuss these things.

Are you interested in talking about your experience with Kush Supports?  Please contact Cathinka at Cat@kushsupport<dot>com to schedule a time to chat!

 

 Building A Kush Community [17:28m]: Play Now | Play in Popup | Download

We’ve had a long break between editions of The Kush Report over the holidays, so we get to kick things off immediately by letting everyone know that the newly designed web site has launched at www.kushsupport.com!

The site has been redesigned to help customers through the process of purchasing a Kush Support by explaining product attributes more concisely, as well as making the entire transaction easier to complete.

From our marketing perspective we will be able to monitor results through Google Analytics so we can get a clearer understanding of our customers, and can target the best locations to position our marketing message to reach our target audience.

A key element of our initiatives for 2009 revolves around getting peer to peer endorsement regarding the benefits of using a Kush Support. A customer testimonial has now become the most significant way to provide relevancy, authenticity, and for the sake of business to “close a sale”, taking it out of the hands of the company copywriters. It is a crucial tenant of social media marketing to initiate a conversation about your product and allow it to flourish.

We believe that the uniqueness of the Kush Support product makes it even more important to engage users, so that others can benefit by hearing their perspective. However, we also have concerns that the private nature of the product benefits, including prevention of cleavage wrinkles and shoulder and neck pain relief via supporting the breasts at night, might be a subject that women will feel uncomfortable publicly proclaiming on a web site.

We understand the hesitancy, but hope that if you are a Kush Support user there is some way that you can share your insights with others so that they too can benefit from buying the product.

As a way to reach out to current or potential users of Kush we have set up some social networking sites, in conjunction with the comment sections after each post on The Kush Report, to allow for community building and sharing.

If you are on Facebook please become a Friend on our the Kush Support Fan Page … and we have a new community page built on the Ning platform at Kushsupport.Ning.Com.

Cathinka continues to get kudos from those that she speaks with, giving her the compliment that she will be the next Sara Blakely, inventor of the Spanx shaping hose. Let’s hope so!

An additional course of action to take this year is to insert Kush Support into the conversation regarding the identification of when the need for the product actually exists. Do you have neck and shoulder pain?  Have you noticed cleavage wrinkles?

Please let us know in the comments section how your use of the Kush Support has been, or join us on Facebook or at Ning.

We look forward to hearing from you!