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Kush Models
Building A Kush Community
We’ve had a long break between editions of The Kush Report over the holidays, so we get to kick things off immediately by letting everyone know that the newly designed web site has launched at www.kushsupport.com!
The site has been redesigned to help customers through the process of purchasing a Kush Support by explaining product attributes more concisely, as well as making the entire transaction easier to complete.
From our marketing perspective we will be able to monitor results through Google Analytics so we can get a clearer understanding of our customers, and can target the best locations to position our marketing message to reach our target audience.
A key element of our initiatives for 2009 revolves around getting peer to peer endorsement regarding the benefits of using a Kush Support. A customer testimonial has now become the most significant way to provide relevancy, authenticity, and for the sake of business to “close a sale”, taking it out of the hands of the company copywriters. It is a crucial tenant of social media marketing to initiate a conversation about your product and allow it to flourish.
We believe that the uniqueness of the Kush Support product makes it even more important to engage users, so that others can benefit by hearing their perspective. However, we also have concerns that the private nature of the product benefits, including prevention of cleavage wrinkles and shoulder and neck pain relief via supporting the breasts at night, might be a subject that women will feel uncomfortable publicly proclaiming on a web site.
We understand the hesitancy, but hope that if you are a Kush Support user there is some way that you can share your insights with others so that they too can benefit from buying the product.
As a way to reach out to current or potential users of Kush we have set up some social networking sites, in conjunction with the comment sections after each post on The Kush Report, to allow for community building and sharing.
If you are on Facebook please become a Friend on our the Kush Support Fan Page … and we have a new community page built on the Ning platform at Kushsupport.Ning.Com.
Cathinka continues to get kudos from those that she speaks with, giving her the compliment that she will be the next Sara Blakely, inventor of the Spanx shaping hose. Let’s hope so!
An additional course of action to take this year is to insert Kush Support into the conversation regarding the identification of when the need for the product actually exists. Do you have neck and shoulder pain? Have you noticed cleavage wrinkles?
Please let us know in the comments section how your use of the Kush Support has been, or join us on Facebook or at Ning.
We look forward to hearing from you!
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